Learn how talent gets paid. Then go get the work.
Marketing Hope represents human and clearly labeled AI talent. We teach creators and performers at every level how agencies, brands and paid content deals work. You get the same tools agents use to price, pitch and protect a deal, and when you're ready, we can represent you.
Do it yourself, the right way
Free lessons and eight practical tools: draft a quote, review contract keywords, check offer warning signs, build a media kit and write a pitch.
Explore representation
We find and negotiate paid work for talent we represent in Oklahoma. We're paid from the deals we book, never by you up front.
Brand-new to established
You can sell content without a large following. Marketplace eligibility and posting campaigns may still require an audience. We help you identify the right kind of work.
Reference: FTC endorsement guidance · SAG-AFTRA agent rules. Reviewed October 29, 2026. Sources describe their own scope; check current project and platform terms before use.
How the business really works
Eight short lessons: choose your route, define the deal and protect the work.
1. Agents, managers and who does what
A talent agent finds and negotiates paid work. A manager guides your career: schedule, deadlines, deliverables, long-term plan. Commission rules depend on the agreement, jurisdiction and type of work. SAG-AFTRA franchised agents may not charge more than 10%. Creator agreements vary; compare the actual terms rather than treating a range as a required rate.
Marketing Hope’s policy is to earn commission from deals it books, with no up-front representation fee. Read any agreement for three things: what the commission is calculated on, how long it lasts, and whether a "sunset clause" lets them keep collecting after you part ways.
2. Check representation fees carefully
Marketing Hope charges no up-front representation fee. Required purchases or fees to obtain representation are warning signs. Verify the agency independently, read the terms and distinguish representation from optional training or production services.
3. Influencer or UGC creator?
Influencer
Paid for content plus distribution to your audience. Audience fit, engagement, production and usage all affect the agreement.
UGC creator
Paid to make content the brand can use. A large following may be unnecessary, but portfolio quality, fit, eligibility and the agreed rights still matter. Paid creator content is advertising, not an independent customer review.
4. How real people get hired
Build a relevant portfolio. Start with a few strong samples made with products you have permission to film. Label speculative samples and AI performances; never imply the brand hired you. Show the type of work you want to book.
Choose a route that fits. Content marketplaces and direct brand inquiries can suit production work. TikTok One requires age 18+, regional availability and policy compliance; its July 2026 guide says projects require 1,000+ followers and may add conditions. Check each marketplace’s terms, fees, AI policy and license before joining. TikTok One eligibility.
Research a specific buyer. Existing ads suggest the brand uses that format; they do not prove an open budget or an invitation to pitch. Use the brand’s stated contact route and offer one relevant idea.
Price the whole deal, sign in writing, deliver on time. Reliability is what gets you rebooked.
5. Price the work and the permissions
Separate the production fee from the permissions the buyer needs. There is no universal UGC rate card or mandatory percentage premium.
| Price or define | Agree before work starts |
|---|---|
| Performance and production | Deliverables, length, formats, shoot time, editing and revision rounds |
| Content license | Organic or paid use, named channels, territory, start/end dates, editing and renewal |
| Creator-handle ads | Post-level authorization, duration and revocation; never share a password |
| Exclusivity | Named competitors or category, territory and duration |
| AI and likeness rights | Real-person consent, permitted new performances, model training and transfer limits |
| Payment and cancellation | Deposit if negotiated, invoice trigger, due date, expenses, cancellation and late-payment process |
An agency commission is separate from the buyer’s content license. Marketing Hope’s commission is undecided. Under SAG-AFTRA’s specific Influencer Agreement, compensation is negotiated and the default one-year use period can be negotiated; that is not a universal rule for every deal. Union fact sheet.
6. The rules that keep you safe
- Disclose every paid or gifted post, clearly, near the start. The FTC expects it in each post, and platform toggles alone aren't enough.
- Never fake it. Do not fabricate customer reviews or testimonials, or buy fake indicators of influence to misrepresent commercial reach.
- Disclose AI separately from sponsorship. A paid-partnership label and an AI label answer different questions. Check the platform and destination laws; a label does not permit deception or unlicensed likeness use.
- Guard your likeness. Separate ordinary use of recorded footage from permission to create new performances, clone a voice or train a model. Negotiate specific scope, consent and compensation; get qualified review for replica rights.
- Verify offers independently. An offer checker cannot authenticate email or inspect files. Confirm the sender through a known brand contact before opening unexpected archives, installing software or granting account access.
7. From inquiry to paid delivery
Clarify the brief: buyer and payer, audience, human or AI performance, exact deliverables, claims, schedule and distribution. Ask who approves the work and how many revisions are included.
Agree and sign: record compensation, rights, expenses, cancellation, payment dates and responsibilities. Keep the representation agreement separate from each brand booking; check commission scope, exclusions, exclusivity and post-termination payments.
Create, approve and invoice: retain approval records, the signed terms, final files and invoices. Track the payment due date separately from the delivery date, then document payment and any rights renewal.
Check the work category: acting, voiceover, live appearances, creator production and influencer posting can involve different contracts. Union members should confirm the applicable agreement with their union. A creator agreement is not a substitute for a commercials or live-performance agreement.
8. Human performers, AI characters and consent
Human talent: use real experience for endorsements and obtain permission for footage, music and other people shown. For a minor, involve a parent or guardian and verify the work location’s child-performer rules before a booking.
AI talent: identify the human or business that controls the character and can sign the agreement. Verify generator and voice licenses, likeness permission and permitted commercial use. Do not promise exclusive copyright in material that may lack human authorship. U.S. Copyright Office guidance.
Fictional character versus replica: an original synthetic presenter and a clone of a real person need different clearance. California Labor Code §927 and New York’s replica-contract rules require specified conditions and contain exceptions; they do not automatically void every broad clause. Existing exclusivity rights can survive in California. New York statute · California §927.
Music and product images: a sound available for personal posts may not be licensed for advertising or reuse on another platform. Obtain commercial rights for the intended channels and never use AI to invent product results. TikTok commercial music guidance.
AI ads: New York’s synthetic-performer advertising disclosure law is in effect. California’s separate synthetic-performer ad law takes effect January 1, 2027 under its regular-session effective-date rule; it covers prominent synthetic narration as well as visual performances, with exceptions. The two laws do not match. New York advertising law · California enacted text.
The agent's toolkit, in your hands
These tools use local templates and keyword checks, with no AI service or submission to us. Fonts load from Google. Deal Tracker stores data in this browser; clearing site data removes it.
Deal Quote Builder
Enter your own fees and the exact permissions. All starting figures are arithmetic examples, not recommended rates. Avoid charging twice for overlapping rights.
AI training, cloning, sublicensing and new synthetic performances require a separate, specific agreement. They are not included by this calculator. Taxes and agency commission are not calculated.
Contract clause checklist
Paste text to find words worth discussing. This keyword checklist cannot interpret legal meaning, exceptions or missing protections. Review the full agreement with a qualified adviser.
Offer Checker
Check offer text for common warning patterns. This does not verify a sender, scan an attachment or contact the brand. Verify through a separate, known contact.
Portfolio & Media Kit
Sample values are fictional. Replace them with your own facts. Fill it in and get a one-page kit brands can preview. The example is a made-up creator. For AI talent, identify the character and the business or person authorized to license it; do not invent customers, clients or performance metrics.
Pitch Writer
The starting example is fictional. Build an editable pitch template with your own facts. Review it before sending. Changing an input regenerates the draft; nothing is sent.
Brief to Script
Turn a brand brief into hooks, a shot list and a timed script. You still film it, in your own voice.
Template only. Verify product claims and describe your actual experience before using it. Edits to inputs regenerate the draft.
Disclosure Check
Paste your caption before you post a paid or gifted video.
Deal Tracker
Keep every pitch, offer, due date and payment in one place. It saves in this browser only. The first two rows are examples, excluded from financial totals. Export a backup before clearing browser data.
| Brand | Stage | Deliverable | Delivery due | Invoice due | Fee ($) | Paid |
|---|
Restore from backup text
Export the current tracker first if you need to keep it. You will confirm before data is replaced. No data is sent anywhere.
Talk with us about representation
Marketing Hope’s representation service is designed to find and negotiate suitable work for human and AI talent, starting in Oklahoma. Each booking needs agreed terms, cleared rights and a confirmed scope of service.
Paid from bookings
For qualifying nonunion creator and AI-content bookings we arrange, our commission is 15% of the agreed commissionable fees you actually receive. No upfront representation fee. Other work needs separately agreed, applicable terms.
Clients pay talent directly
The client pays you directly. Marketing Hope invoices you separately for its commission. Separately stated transaction taxes and approved pass-through expense reimbursements are excluded; we do not charge commission on self-booked work or unpaid invoices.
Every line priced
Usage, whitelisting and exclusivity are quoted separately, so the rights you grant are paid for.
Contracts in writing
Record each booking and its rights in a signed written agreement, with a copy for each party. Signing method is agreed for the booking.
Human and AI talent
Marketing Hope represents both human and AI talent. AI performers are always clearly labeled as AI and are never presented as real customers or as giving personal testimonials.
Have a project to book?
Brands, producers and event organizers can email the same inbox with the role or content brief, human or AI preference, budget range, dates, location and intended usage. We review fit and availability before making a commitment.
Betty keeps your file moving
Betty is Marketing Hope's AI administrative assistant. She organizes your file, drafts correspondence and prepares agreements for Mark Hope’s review. Mark is responsible for every decision and commitment.
Booking requirements depend on where and how the work is arranged. Oklahoma repealed its former private-employment-agency licensing section in 2017, but other employment-agency provisions remain. Applicability to this service, local rules and other states must be checked before bookings. Oklahoma Title 40, §§52–55.
Tell us about you
Email talentagency@marketinghope.com or call 720-289-0212. Tell us your name, where you're based, your niche and a link to your best work. Say whether you create human or AI performances. Please leave contracts and sensitive personal information out of your first email.
Betty helps organize the inquiry and prepare correspondence for Mark’s review. Mark decides the response and any next steps. Representation begins only after a written agreement. Commission terms are agreed before signing. If the inquiry involves a minor, a parent or guardian should make the first contact.
Prepare your inquiry
Choose the route below to organize your first email. This form creates a draft on your device. It does not submit or save your information to Marketing Hope.
Send your reviewed draft to talentagency@marketinghope.com using your email app. Preparing a draft does not create representation or reserve a booking.