MARKETING HOPE Strategy. Branding. Culture.
An introduction from Mark Hope

Business Culture

I believe the way your people treat customers and each other is part of your marketing. We can compare the culture you want with what a person actually experiences, then decide what needs clearer expectations, coaching, or training.

— Mark Hope

Business Culture — Marketing Hope

What this means for your business

How your team behaves when nobody is watching is the marketing your customer actually experiences.

What we work through together

  • Describe the behaviors your business expects from its team.
  • Use a human secret shopper to observe how those expectations reach customers.
  • Connect the findings to Annie’s analysis, classroom lessons, and coaching.

Start with the work you need

We agree the scope, deliverables, responsibilities, and fee before work begins. Tell us about your business and we will work out a useful starting point together.

Part of the secret shopper & company culture program

A human assessment, an analytical report from Annie’s AI team, and recommendations for practical training and classes.

See the Whole Program