Strategy, branding, culture, and customers
Marketing Strategy & Advice
Most small businesses are doing five marketing things at once, none of them all the way. We go through what you are spending time and money on, work out which of it is actually connected to how you get paid, and give you an order to do things in. Often the most valuable part is the list of things to stop.
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Brand & Positioning
Positioning is the answer to "why you and not the other one." If your team cannot say it in a sentence, your customer certainly cannot. We work out what you are genuinely better at, who that matters to, and how to say it in language a customer would actually repeat.
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Customer Retention
Winning a customer is the expensive part. Most businesses do it, then let the relationship go quiet until the customer forgets them. We look at what happens after the sale — the follow-up, the second visit, the reason to come back — and build something deliberate where there is usually nothing at all.
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Business Culture
Your customer does not meet your marketing. They meet whoever answers the phone. Culture work is unglamorous and it is where a lot of marketing money quietly leaks away: the tone on the phone, what happens when something goes wrong, whether the team knows what the business is even promising.
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Operations & Customer Experience
We walk your business the way a customer walks it — the first call, the quote, the wait, the handover, the invoice. Then we tell you where it is worse than you think it is. This is usually the least comfortable part of the work and the fastest to fix.
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Fractional Marketing Leadership
Some businesses do not need a plan, they need somebody senior in the room every month asking the hard question and holding the thread. That is what this is: a marketing head for the hours you need one, without carrying the salary.
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